The Towne Winer fine wining and gift accessories Where your fine wining making experience begins
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The Towne Winer gives brides a fun way to offer great wine at budget-friendly pricing


The Towne Winer gives brides a fun way to offer great commercial quality wine at non-commercial pricing in an inviting atmosphere!

Interviewing Liz Woolford and Barrie Browne, Proprietors of The Towne Winer, Downey Road Center, Guelph

If you ask Liz Woolford and Barrie Browne, making your own wine is about getting creative with your wedding details, offering great tasting, award-winning wine with minimal additives, and of course, having fun while you're at it. "We offer a customized and fun experience vinting your selected wines for your wedding day."

Together, Liz and Barrie use their expertise to help couples with wine pairings while also giving them the inside scoop on all the options that can come with making their own wine for their wedding reception. And to top it all off, The Towne Winer gives brides a great way to save money on their reception beverages costs. "We can help you craft commercial-quality wines at non-commercial pricing!"

With a great atmosphere and dedicated Winers who obviously love what they do (and who know how to have fun with it!), there are more than a few reasons for Golden Triangle Area brides in The Wedding Ring to visit this unique Downey Road Micro Winery & Gift Boutique. Let us explain...

The award-winning Winer personally speaking...

The Towne Winer has been open since 2003, but Barrie (a.k.a. The Winer) started vinting wine thirty-five years ago and has won numerous International Wine Association Awards for his craft. The Towne Winer is also an active member of the Guelph Chamber of Commerce and The Fermenter’s Guild of Ontario.

The Winer has extensive knowledge and training in wine making, and his social beverage of choice has been wine for 40 years. He continues to extend his wine knowledge as he promotes wining as a lifestyle and consults with his peers for ongoing improvement in his wine making skills.

He is aware of how a reputation is built. He states that, “since you are only as good as your last barrel of wine, your winers (bride & groom) are your ambassadors and the wine is the messenger in a bottle. Word of mouth is everything!”

The Winerette personally speaking…

Liz (a.k.a. The Winerette) has twenty -five years of experience in the gift trade. She oversees the section of the store that is dedicated to wine and gourmet gifts, showcasing the world's best stemware: Riedel, creating fabulous personal and corporate gift packaging and sourcing functional and unique accessories for the wine connoisseur.

Liz says that what brides and grooms appreciate about their winery boutique is the "Personal one-on-one service," caring staff and their willingness to help personalize for each couple’s wedding. The Winers add that they are dedicated to making "everyone’s experience a fun time and that their wines be a positive reflection of their wedding."

Why wine here?

Jessica and Tim Graham, who were married in May 2005, bottled their rehearsal and reception wines at The Towne Winer and told The Ring that "Barrie and Liz are always so helpful and coached us along the way to help make our wine exactly what we wanted for our special day! Mostly we worked with Barrie. He is so wonderful to work with; he knows so much about wine making that it made the experience so pleasurable."

Expertise in wine making is definitely the top reason to choose The Towne Winer. Jessica agrees saying that she and her husband "chose the Towne Winer because my parents have been making their wine there for years and the wine was always fantastic".

The Winer says that making quality wine is a personal experience as it is hands on craftsmanship of your finished wine that speaks for itself.  The Winers have an extensive barrel program, specialize in fermenting red varietals "with skins on" and vinting white French hybrids and Ontario sourced fresh varietal juices. The process uses a minimal amount of additives and superior water quality (five-stage carbon filtration plus U-V Sterilization).

The best part about making your own wine at The Towne Winer is that all of their services are customized to the bride and groom’s needs. So for example, the Winers use their expertise to suggest which wines that would compliment the wedding dinner menu.

Liz adds, "Varietal specific rosé wines are popular because they look so attractive in the stem as a toasting wine. Rosés are normally just off-dry, providing a versatile wine as an aperitif and as a food accompaniment. Even non-wine drinkers are surprised when they enjoy a glass."

Vinting at The Towne Winer is a fun introduction to wine making and a great way to learn about different regional styles, unique blends and varieties. Not to mention the pride and satisfaction of announcing to your wedding guests that this wine is your own creation! The Winers hope that brides and grooms express "What a fun experience they had making their wine for the wedding," and that it was "well selected and went over really well with their guests."

Liz recommends bringing in your wedding party as a group outing to bottle your wine and as memorable event leading up to your wedding. "My parents, along with my husband and I, thought that it would be a nice personal touch for our guests," says Jennifer of the reason she and Tim considered making their own wine. And they also took The Winers’ suggestion and invited her parents to help them making it a fun and memorable experience.

Patience is bitter but good wine takes time!

Liz recommends that "once the caterer is booked and the menu is chosen" you should start vinting your wines immediately! Fine wine takes time to mature and become well-balanced. The longer your wines age, the greater the potential of your wines!

Walking through the wine making process...

Visit their micro winery for a consultation with the Liz & Barrie. Discuss your preferences, go over the types and styles of wines and unique wedding gift accessories that they offer. Liz will ask what courses you’re serving for dinner and where your reception is being held in order to determine and minimize your corkage fees. Bottle sizing and shapes will be recommended as well as types and sizes of quality die-cut labels and appropriate bottle shrink wraps to coordinate with your wedding colours.

Liz will then set up a quote based on the type of wines you’ve chosen that best suits your menu, budget and desires.

Pricing it out...

The big benefit to making your own wine is of course the substantial cost savings, but another key benefit is "to vint customized, high quality wines which are competitive with commercially available products."

Jessica and Tim could not agree more: "For the quality we received in our wine and with all the compliments from our guests, I would have paid a lot more money. Their prices are very affordable."

Liz & Barrie recommend selecting your wines by 2 parameters: are your quests a wine crowd and how much time do you have to age your wines properly?

By category & price:

Easy-drinking, approachable-when-young wines: $3.75 -$4.75/750 ml. bottle
Fuller body, more complexity, mid-term aging wines: $5.50 - $6.50/750 ml. bottle
Fullest body, most complexity, long term age worthy wines: $7 -$9/750 ml. bottle

The Towne Winer sources the best juices available for barrel fermentations and do extended maturation on their premises to further enhance the finished quality of your wedding wines. This often suits brides looking for more versatility in their choices. However, most tastes and time frames can be accommodated!

Recycled bottles may be used for the bar service but Liz highly recommends matching bottles for your table presentation. They have selected bottles for your wedding that can save you money on your corkage fees available.

Co-coordinating die cut labels, corks and seals are complimentary. The bride and groom can personalize the labels themselves, or have them printed at our recommended printing shop.

For weddings with over 100 wining guests, The Winer suggests that a medium- body red, a full-bodied red, an off-dry white and a dry white be vinted to cover all tastes and menu at the wedding table. Also, for your rehearsal, shower and toasting, the showcase Towne Winer Rosé is a medium dry aperitif that has had great feedback for it’s versatility. Even guys like to blush with this wedding winner!

And finally, you have the peace of mind with your purchase: your wines are guaranteed. As The Winer has stated, "our reputation is in the bottle!"

The Winers ask you to visit their attractive website for map location and further descriptions of their micro winery & gift boutique.

The Towne Winer

Contact Liz and Barrie:

519-824-9191
info@thetownewiner.ca
Visit The Towne Winer:
Downey Road Centre on Downey Road
(just West of The YW/YMCA) in Guelph.

   
Testimonials
 
 

I made my first batch of wine with Towne Winer, and I have to say that they made it a very enjoyable experience……they spend a lot of time with me to make sure that I was getting the wine that I liked and I was not just settling with anything

Paul Paul Paquette
AMJ Campbell Moving


I continue to enjoy making wine at the Towne Winer and getting all my sponsorship gift baskets made up there.
The quality of the wine is superb and I’ve had many compliments. The baskets are always unique and contain both my TW wine and interesting wine accessories.
I heartily recommend the whole Towne Winer Experience!

Barbara E Fisk,
Certified Travel & Cruise Counsellor
Travel Professionals International
www.tpiqualitytravel.ca


Always great wines. We have yet to have a batch we were not thrilled with. Good enough to convince my wine-snob sister-in-law that non-commercial wines are not to be shunned! And there's generally a good conversation while you're bottling too!

Barney Tracy
Tracy Group Benefits & Financial Services
www.groupbenefits.on.ca/


Elizabeth Reemeyer, a Cambridge client and long-time friend of The Winer and Liz says what sets The Towne Winer apart from the other DIY on-premise places is how clean everything is kept.

"When you're making a food product, cleanliness is not optional, it's essential. The music is on, the expert is on-site if I have any questions. The Winer has great instincts when it comes to knowing what to do to bring out the best in a varietal."



 
 
    

Liz & Barrie

 

The experts recommend...

Start your wedding wine making as soon as the menu is chosen - usually 6 to 8 months ahead of your date.

Make the experience into an event by inviting parents, the wedding party and friends. The job will be quicker and it is a great memory to share.

FYI
    

Picking a Wine Kit - Which one?

7.5 L/10 L kits: less varietal juice content and total dissolved solids (TDS*), most concentrate; to be enjoyed younger

16 L Premium kits: more varietal juice content and TDS; less concentrate; requires aging

16 L /18 L Ultra Premium Kits: most varietal juice content and TDS; less concentrate, requires cellaring

23 L Premium Fresh Juice format:  100% varietal juice, maximum TDS, requires cellaring

*TDS: the more TDS, the more aroma and flavour compounds the wine will have

The Winer can help you create highly tweaked specialty wines of great value: Gerwurtztraminer, Ice wines, Porto Corinto, Orange Muscato and Cream Sherry are competition proven styles that offer intense flavours and aromas for your appreciative guests at dessert time. 

Canadian Craft Winemakers Association (CCWA)

Guelph Chamber of Commerce

   
 
Awards
    

Wine Achievements

Since The "Winer" has gone full time vinting quality wines for The Hospitality Trade in 1994, he has earned many international awards for the quality of his wines.

The most prestigious of these awards is The Intervin International Awards
Read More

   
 
Map
    

Not sure where we're located? Click to view map.

Or set your GPS to: 43.499319, -80.237250

Store Hours:
Closed Monday
Tuesday 10 am - 6 pm
Wed. – Fri.: 10 am – 8 pm
Sat.: 10 am – 6 pm
Sundays: Closed
Statuary Holidays: Closed

Bottling Times:
Wed - Fri 12pm - 7pm
Sat - 11am - 4pm


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