The Towne Winer gives brides a fun way to offer great wine at
budget-friendly pricing
The Towne Winer gives brides a fun way to offer great commercial quality
wine at non-commercial pricing in an inviting atmosphere!
Interviewing Liz Woolford and Barrie Browne, Proprietors of The Towne Winer, Downey
Road Center, Guelph
If you ask Liz Woolford and Barrie Browne, making your own wine is about
getting creative with your wedding details, offering great tasting,
award-winning wine with minimal additives, and of course, having fun while
you're at it. "We offer a customized and fun experience vinting
your selected wines for your wedding day."
Together, Liz and Barrie use their expertise to help couples with wine
pairings while also giving them the inside scoop on all the options that can
come with making their own wine for their wedding reception. And to top it
all off, The Towne Winer gives brides a great way to save money on their
reception beverages costs. "We can help you craft commercial-quality wines
at non-commercial pricing!"
With a great atmosphere and dedicated Winers who obviously love what they do
(and who know how to have fun with it!), there are more than a few reasons
for Golden Triangle Area brides in The Wedding Ring to visit this unique
Downey Road Micro Winery & Gift Boutique. Let us explain...
The award-winning Winer personally speaking...
The Towne Winer has been open since 2003, but Barrie (a.k.a. The Winer) started
vinting wine thirty-five years ago and has won numerous International Wine
Association Awards for his craft. The Towne Winer is also an active member
of the Guelph Chamber of Commerce and The Fermenter’s Guild of Ontario.
The Winer has extensive knowledge and training in wine making, and his
social beverage of choice has been wine for 40 years. He continues to extend
his wine knowledge as he promotes wining as a lifestyle and consults with
his peers for ongoing improvement in his wine making skills.
He is aware of how a reputation is built. He states that, “since you are
only as good as your last barrel of wine, your winers (bride & groom) are
your ambassadors and the wine is the messenger in a bottle. Word of mouth is
everything!”
The Winerette personally speaking…
Liz (a.k.a. The Winerette) has twenty -five years of experience in the gift
trade. She oversees the section of the store that is dedicated to wine and
gourmet gifts, showcasing the world's best stemware: Riedel, creating
fabulous personal and corporate gift packaging and sourcing functional and
unique accessories for the wine connoisseur.
Liz says that what brides and grooms appreciate about their winery boutique
is the "Personal one-on-one service," caring staff and their willingness to
help personalize for each couple’s wedding. The Winers add that they are
dedicated to making "everyone’s experience a fun time and that their wines
be a positive reflection of their wedding."
Why wine here?
Jessica and Tim Graham, who were married in May 2005, bottled their
rehearsal and reception wines at The Towne Winer and told The Ring that
"Barrie and Liz are always so helpful and coached us along the way to help
make our wine exactly what we wanted for our special day! Mostly we worked
with Barrie. He is so wonderful to work with; he knows so much about wine
making that it made the experience so pleasurable."
Expertise in wine making is definitely the top reason to choose The Towne
Winer. Jessica agrees saying that she and her husband "chose the Towne Winer
because my parents have been making their wine there for years and the wine
was always fantastic".
The Winer says that making quality wine is a personal experience as it is
hands on craftsmanship of your finished wine that speaks for itself. The
Winers have an extensive barrel program, specialize in fermenting red
varietals "with skins on" and vinting white French hybrids and Ontario
sourced fresh varietal juices. The process uses a minimal amount of
additives and superior water quality (five-stage carbon filtration plus U-V
Sterilization).
The best part about making your own wine at The Towne Winer is that all of
their services are customized to the bride and groom’s needs. So for
example, the Winers use their expertise to suggest which wines that would
compliment the wedding dinner menu.
Liz adds, "Varietal specific rosé wines are popular because they look so
attractive in the stem as a toasting wine. Rosés are normally just off-dry,
providing a versatile wine as an aperitif and as a food accompaniment. Even
non-wine drinkers are surprised when they enjoy a glass."
Vinting at The Towne Winer is a fun introduction to wine making and a great
way to learn about different regional styles, unique blends and varieties.
Not to mention the pride and satisfaction of announcing to your wedding
guests that this wine is your own creation! The Winers hope that brides and
grooms express "What a fun experience they had making their wine for the
wedding," and that it was "well selected and went over really well with
their guests."
Liz recommends bringing in your wedding party as a group outing to bottle
your wine and as memorable event leading up to your wedding. "My parents,
along with my husband and I, thought that it would be a nice personal touch
for our guests," says Jennifer of the reason she and Tim considered making
their own wine. And they also took The Winers’ suggestion and invited her
parents to help them making it a fun and memorable experience.
Patience is bitter but good wine takes time!
Liz recommends that "once the caterer is booked and the menu is chosen" you
should start vinting your wines immediately! Fine wine takes time to mature
and become well-balanced. The longer your wines age, the greater the
potential of your wines!
Walking through the wine making process...
Visit their micro winery for a consultation with the Liz & Barrie. Discuss
your preferences, go over the types and styles of wines and unique wedding
gift accessories that they offer. Liz will ask what courses you’re serving
for dinner and where your reception is being held in order to determine and
minimize your corkage fees. Bottle sizing and shapes will be recommended as
well as types and sizes of quality die-cut labels and appropriate bottle
shrink wraps to coordinate with your wedding colours.
Liz will then set up a quote based on the type of wines you’ve chosen that
best suits your menu, budget and desires.
Pricing it out...
The big benefit to making your own wine is of course the substantial cost
savings, but another key benefit is "to vint customized, high quality wines
which are competitive with commercially available products."
Jessica and Tim could not agree more: "For the quality we received in our
wine and with all the compliments from our guests, I would have paid a lot
more money. Their prices are very affordable."
Liz & Barrie recommend selecting your wines by 2 parameters: are your quests
a wine crowd and how much time do you have to age your wines properly?
By category & price:
Easy-drinking, approachable-when-young wines: $3.75 -$4.75/750 ml. bottle
Fuller body, more complexity, mid-term aging wines: $5.50 - $6.50/750 ml.
bottle
Fullest body, most complexity, long term age worthy wines: $7 -$9/750 ml.
bottle
The Towne Winer sources the best juices available for barrel fermentations
and do extended maturation on their premises to further enhance the finished
quality of your wedding wines. This often suits brides looking for more
versatility in their choices. However, most tastes and time frames can be
accommodated!
Recycled bottles may be used for the bar service but Liz highly recommends
matching bottles for your table presentation. They have selected bottles for
your wedding that can save you money on your corkage fees available.
Co-coordinating die cut labels, corks and seals are complimentary. The bride
and groom can personalize the labels themselves, or have them printed at our
recommended printing shop.
For weddings with over 100 wining guests, The Winer suggests that a medium-
body red, a full-bodied red, an off-dry white and a dry white be vinted to
cover all tastes and menu at the wedding table. Also, for your rehearsal,
shower and toasting, the showcase Towne Winer Rosé is a medium dry aperitif
that has had great feedback for it’s versatility. Even guys like to blush
with this wedding winner!
And finally, you have the peace of mind with your purchase: your wines are
guaranteed. As The Winer has stated, "our reputation is in the bottle!"
The Winers ask you to visit their attractive website for map location and
further descriptions of their micro winery & gift boutique.
The Towne Winer

Contact Liz and Barrie:
519-824-9191
info@thetownewiner.ca
Visit The Towne Winer:
Downey Road Centre on Downey Road
(just West of The YW/YMCA) in Guelph.
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